My aim for this typeface is to show the strength of women through the visual metaphors of strength, flexibility and endurance. I wantthis typeface to draw attention to the ways that women are effecteddaily by casual and careless chauvinistic remarks. Today, various human rights issues are occurring to women all over the world. For this project, I have paid particular attention to the issue of gender discrimination against women. In February 2021, the Japanese ex-Olympics chief Yoshiro Mori made a disrespectful remark about women, which was reported in news around the world. I wondered why he voiced such critical words in public. It made me think about the fact that no country has completely solved the issue of gender discrimination.
With the creation of this typeface I wanted to make more people aware of the existence of this problem. Letters are used by humans when expressing words regardless of age or gender. Words canused to make people happy or to hurt. So, before you say something, remember this typeface and think about whether yourwords will hurt women.
This typeface is based on women’s bodies through shapes made by ballerinas. It focuses on the angle of 170 °, the range of motion that women can move their legs. I am particularly interested in the physical presence of female dancers. They pass through a rigorous examination, only those who succeed are permitted to dance on stage. Even though ballet is physically painful and based on high endurance, ballerinas present the dance beautifully and gracefully. It seemed to me that it represents the potential of women.
The ballerina illustrations intentionally are made with monotonous colour. When designing a logo, designers value shape rather than colour. Fortunately, if you look at this silhouette and decide that this is a ballerina, it's a success of the translation of this expression.
This short video changes from a round typeface to a square typeface. This expresses the ‘elongation’ of ‘flexion and extension’ that is indispensable for "flexibility". I used only stretch (extension) because I thought it was more positive than the shrinking of the form.
Finally, I’m interested in visual design such as illustration, typeface, or typography. I used adobe illustrator, adobe affects, Photoshop, and InDesign to make this project.
My aim for this typeface is to show the strength of women through the visual metaphors of strength, flexibility and endurance. I wantthis typeface to draw attention to the ways that women are effecteddaily by casual and careless chauvinistic remarks. Today, various human rights issues are occurring to women all over the world. For this project, I have paid particular attention to the issue of gender discrimination against women. In February 2021, the Japanese ex-Olympics chief Yoshiro Mori made a disrespectful remark about women, which was reported in news around the world. I wondered why he voiced such critical words in public. It made me think about the fact that no country has completely solved the issue of gender discrimination.
With the creation of this typeface I wanted to make more people aware of the existence of this problem. Letters are used by humans when expressing words regardless of age or gender. Words canused to make people happy or to hurt. So, before you say something, remember this typeface and think about whether yourwords will hurt women.
This typeface is based on women’s bodies through shapes made by ballerinas. It focuses on the angle of 170 °, the range of motion that women can move their legs. I am particularly interested in the physical presence of female dancers. They pass through a rigorous examination, only those who succeed are permitted to dance on stage. Even though ballet is physically painful and based on high endurance, ballerinas present the dance beautifully and gracefully. It seemed to me that it represents the potential of women.
The ballerina illustrations intentionally are made with monotonous colour. When designing a logo, designers value shape rather than colour. Fortunately, if you look at this silhouette and decide that this is a ballerina, it's a success of the translation of this expression.
This short video changes from a round typeface to a square typeface. This expresses the ‘elongation’ of ‘flexion and extension’ that is indispensable for "flexibility". I used only stretch (extension) because I thought it was more positive than the shrinking of the form.
Finally, I’m interested in visual design such as illustration, typeface, or typography. I used adobe illustrator, adobe affects, Photoshop, and InDesign to make this project.