The amount of false information surrounding health during the pandemic has dramatically increased in mainstream media. Fabula is a brand that encourages people to challenge viral misinformation and health myths in the media.
At first glance of the packaging and branding it looks like real products, however, at a closer look you realise that they are fake. This is to mimic the fact that when someone learns about a certain topic, they will most likely believe the first thing they hear/read. However, if they continue reading about it, they will realise what is fake and what is real.