The amount of false information surrounding health during the pandemic has dramatically increased in mainstream media. Fabula is a brand that encourages people to challenge viral misinformation and health myths in the media.
At first glance of the packaging and branding it looks like real products, however, at a closer look you realise that they are fake. This is to mimic the fact that when someone learns about a certain topic, they will most likely believe the first thing they hear/read. However, if they continue reading about it, they will realise what is fake and what is real.
The amount of false information surrounding health during the pandemic has dramatically increased in mainstream media. Fabula is a brand that encourages people to challenge viral misinformation and health myths in the media.
At first glance of the packaging and branding it looks like real products, however, at a closer look you realise that they are fake. This is to mimic the fact that when someone learns about a certain topic, they will most likely believe the first thing they hear/read. However, if they continue reading about it, they will realise what is fake and what is real.