I am a multi-disciplinary designer however my key interests lie within typography and branding.
System Brew Co is a beer identity led by a type system that communicates the complexities within the flavours of beer. The typeface works along an axis where the form changes from curvy to zigzag depending on the range of sweet to bitter taste, and the weight changes from light to heavy to represent light to full-bodied beer. The brewery's identity also features a colour system to hint at additional beer aromas that work with the variable/alternate glyphs to depict the range of flavour and intensity across the brand.
I am a multi-disciplinary designer however my key interests lie within typography and branding.
System Brew Co is a beer identity led by a type system that communicates the complexities within the flavours of beer. The typeface works along an axis where the form changes from curvy to zigzag depending on the range of sweet to bitter taste, and the weight changes from light to heavy to represent light to full-bodied beer. The brewery's identity also features a colour system to hint at additional beer aromas that work with the variable/alternate glyphs to depict the range of flavour and intensity across the brand.