My Major Project is an accumulation of all the skills I’ve practiced throughout my VisCom degree. The concept itself incorporates typography, brand identity and sustainable marketing pathways.
The result: IMPACT is a small, wholesale, botanical dye studio, up-cycling agricultural waste and using traditional pigment extraction methods to create a unique dye collection. As a company, it prioritises local business partnerships across the whole of the UK with the aim of creating, like-minded communities and sustainable, ethically sourced products.
The brand’s mission is to encourage companies to utilise alternative dyeing methods in a bid to reduce the amount of toxic chemicals, carbon footprint and resource waste produced by conventional chemical dyeing. It carves a unique market niche through its distinct aesthetic and poses particular relevance by asking textile industries the question: What’s your IMPACT?
The outcomes serve to transform and inspire the way we use colorants in everyday products and encourage the shift towards a more responsible system of production within consumer society.
My Major Project is an accumulation of all the skills I’ve practiced throughout my VisCom degree. The concept itself incorporates typography, brand identity and sustainable marketing pathways.
The result: IMPACT is a small, wholesale, botanical dye studio, up-cycling agricultural waste and using traditional pigment extraction methods to create a unique dye collection. As a company, it prioritises local business partnerships across the whole of the UK with the aim of creating, like-minded communities and sustainable, ethically sourced products.
The brand’s mission is to encourage companies to utilise alternative dyeing methods in a bid to reduce the amount of toxic chemicals, carbon footprint and resource waste produced by conventional chemical dyeing. It carves a unique market niche through its distinct aesthetic and poses particular relevance by asking textile industries the question: What’s your IMPACT?
The outcomes serve to transform and inspire the way we use colorants in everyday products and encourage the shift towards a more responsible system of production within consumer society.