Next-Gen Makeup for Men
NEOBOI redefines and challenges current social perceptions and ideal of masculinity. Through diversity and playfulness, NEOBOI tackles the lack of diversity and representation within cosmetics for young male audiences.
The brand logos detaching male symbol represents NEOBOI aims to break the convention of traditional masculine men and gender stereotype.
The branding identity design targets Gen-Z audiences with futuristic, digital visuals on packaging, photography, posters, and digital-based campaign. Showcasing self-expression and individuality through bold, colourful photography, encouraging young generations to express themselves creatively and explore their masculinity.